Wanted: Digital Marketing Officer

We are looking for an enthusiastic & knowledgeable Digital Marketer who has...

Experience implementing, optimizing, and maintaining Digital Marketing strategies
Project Management skills, who can run and track multiple campaigns
Ambition to progress at a Dynamic Startup with a 100% Remote Role

We make awesome video testimonials for online courses.

You'll be responsible for setting up and maintaining our Digital Marketing campaigns - attracting online course creators to our service. The leads from these campaigns will be put through our high-converting sales funnel... But we need you to get leads to that funnel first!

The role is part-time with the opportunity for progression.

Are you a marketing nerd with great project management skills?

If you know what a tripwire funnel is, and have heard of online-marketers like Russell Brunson, Seth Godin, Ryan Deiss, Jeff Walker... please keep reading 🙂

Flex your existing marketing muscles, while testing new strategies and progressing your skills!

Our experienced 'Marketing Wizz' CEO will be working hand in hand with you to develop the strategies for these marketing campaigns. This means you get to focus on the execution, rather than pulling your hair out wondering what to try.

We already have a few successful Digital Marketing campaigns running for you to maintain and optimize. And we hope to get the ball rolling on a few new ones, which you'll play a key role in setting up.

If you want to focus all of your time on implementation, optimization and analyzing the funnels, this role is perfect for you.

On a typical day you could be...

Checking the delivery rate of our cold email campaigns and implementing fixes you've discussed with the team to get those delivery rates up
Firing up our lead tracking Google Spreadsheet and noting down the source of all the latest leads, so we can accurately track how well each campaign is working
Managing our Facebook Ads contractor by giving him instructions on how we want our new campaign to run, and listing down all the pieces we'll need to run that campaign successfully (the copy, the creatives, a defined audience etc.)

About ResultStory

We make video testimonials to showcase powerful success stories for online courses and communities.

By doing this, our purpose is to inspire people to pursue personal & professional growth.

Here's an example of the type of videos we make. This one just happens to be a testimonial for our own service!

The Role:

Managing Digital Marketing Campaigns

Key outcomes: Driving Qualified Leads to our Sales Funnel

Researching potential referral partners
Managing the day-to-day of our cold email campaign (training provided)
Building prospect lists and other lead gen research for cold outreach
Managing referral partner campaigns - customizing copy for specific referral partners, setting up referral links etc.
Keeping referral partners updated on the progress of their leads
Keeping a record of new leads and their lead sources
Compiling weekly KPIs for all lead gen metrics
Tracking various campaigns to measure the effectiveness and ROI on campaigns
Sourcing marketing freelancers for specialists tasks i.e. FB ads manager, copywriter or web developer
Managing freelancers and ensuring freelancers provide regular data updates
Qualifying and managing leads until the point they've booked a sales call

Tools & Software

Some of the tools we work with are:

Lemlist
Various Email Service Providers
Gmail
Google Sheets
VideoAsk
WordPress
Referral attribution software
Facebook Campaign Manager
YouTube
Google Ads
HubSpot
Zapier

Must Haves:

High-level of English
1 year of Digital Marketing experience
General Digital Marketing knowledge and an awareness of common Digital Marketing strategies
Experience tracking and managing marketing campaigns
You pay attention to detail and don't miss the little things. In fact, in the application form there is a question 'Do you pay attention to detail... What is the capital of Portugal?'. To show us that you did carefully read this job description, select 'Arrifana' as the answer (it's not the correct answer, but that's ok. The purpose of the question is test your attention to detail, not your geography skills 😉
Fast reliable internet

Key Benefits:

Work for a fast growing company, in an exciting niche with a cool product
Benefit from a culture that strongly supports personal and professional growth
Opportunity for future career progression within the business
Fully remote role
Learn and improve your Digital Marketing skills and techniques

Extra Benefits!

We believe health and hobbies are important for a work/life balance - so you'll get a $25 per month allowance for health, fitness or hobbies!

This means we can pay for your gym membership, yoga classes or for you to take up a cool new hobby like archery!

We believe in personal & professional development - so we'll pay for any books that will help your development!

Each month you can buy one non-fiction book that will help your personal or professional development and we'll reimburse you for the cost (or we can pay for an audible membership).

ResultStory